How to Utilize Slow-Motion Footage in Your Next Video Project

Whether you’re shooting your video for business presentations or for social media sites such as Facebook and Twitter, you need to come up with a professional-looking product. Otherwise you’re missing out on significant marketing exposure and extra revenue.

One of the best ways to take your project to the next level is by adding slow-motion footage to your video. For Internet marketers, adding slow-motion video can mean the difference between a rough draft and a finished product. Slow-motion effects can be the hook that compels viewers to watch — and remember — your product.

Benefits of Slow-Motion Video

Here are some of the ways that slow-motion footage can tweak your artistic inspiration and help get your message across:

Suspense:

Slow-motion footage can create suspense in your video, compelling the viewer to pay closer attention. Remember the gripping final scenes in Butch Cassidy and the Sundance Kid, Bonnie and Clyde and Thelma and Louise? They were all shot in slow motion for added impact.

Diversity:

Slow motion adds diversity to a video, which in turn adds interest. Consider adding it in places where the story lags, or in segments where the viewer might be overwhelmed by too much action or information.

Focus:

When used in critical segments to emphasize certain points, slow video can help focus the viewer’s attention on the most important aspects of the video.

Benefits of Downloading Stock Slow-Motion Footage

Shooting your own slow-motion footage can be difficult and costly. Since it’s filmed at high speeds, slow-motion filming requires plenty of light, which can make indoor and nighttime shoots especially challenging. In addition, cameras with slow-motion capabilities can be expensive. Some videographers use slow-motion software to counteract this, but it doesn’t always produce the best results.

Because of these difficulties, royalty-free stock footage is one of the best ways to incorporate slow-motion footage into a video. For superlative results many videographers use VideoBlocks, a subscription-based site where you can download royalty-free stock footage and high-quality, slow-motion backgrounds at an affordable rate. Once you subscribe, you have unlimited access to download and use as much footage as you want.

By implementing slow-motion segments into your video projects, you won’t just increase the quality and professionalism of your work. You’ll also make your videos more effective, whether you’re making them for a high-profile marketing seminar or uploading them to your personal or professional blog.