The initial shock wave of disappointment may be gone, but the long lasting bitterness towards Apple’s most underwhelming product yet remains. That’s right, people, I’m talking about Final Cut Pro X. Maybe some of you have come around and adapted, and maybe some of you are still wallowing in a pool of frustration, but either way, weather for healing or for encouragement, it is good to take time to reflect on this roller coaster journey Apple has taken us on over the past few months.
Tuesday, April 12, 2011
Apple’s Peter Steinhauer takes the stage in Las Vegas to announce that Apple plans to release Final Cut Pro X in June of 2011. People are thrilled to hear it will have full 64-bit compatibility and a whole new, more modern, look. Best of all, they say it will be available for just $299! Could life as a Final Cut enthusiast get any better?
Tuesday, June 21, 2011
Apple announces it has officially released Final Cut Pro X, Motion 5 and Compressor 4 on the Mac App Store. Apple releases this quote:
“Final Cut Pro X is the biggest advance in Pro video editing since the original Final Cut Pro,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We have shown it to many of the world’s best Pro editors, and their jaws have dropped.”
Wednesday, June 22, 2011
Poor reviews start streaming in on the Final Cut Pro X app page. Some reviews disappear from the site temporarily. People get suspicious.
Thursday, June 23, 2011
Comedian Conan O’Brien gives Apple’s new product some airtime on his show:
Friday, June 24, 2011
Final Cut Pro X is the second most downloaded App on the Mac App Store (just behind Apple’s 99-cent FaceTime app). At this point it has received around 900 reviews. 421 of those reviews give the app just one star out of five.
Monday, June 27, 2011
600 filmmakers sign a petition titled Final Cut Pro X is Not a Professional Application. What did this accomplish? Well, no one really knows. It did get PetitionOnline.com a little more traffic, though.
Friday, July 1, 2011
Both Avid and Adobe have “switcher campaigns” in full force. Adobe is offering a 50% discount for people looking to switch from Final Cut to Premiere. Avid is also offering a 50% discount, taking their price from $2,495 to $995.
Thursday, September 1, 2011
Apple puts limited quantities of Final Cut Pro 7 back on sale. It is only available by phone orders and is still at its original price point. Some customers feel vindicated, while others are left scratching their heads.
Thursday, September 8, 2011
Adobe announces they have had a 45% growth in sales over the year, mainly in part to their increase in Mac users. Direct correlation to Apple’s Final Cut woes? Absolutely.
Tuesday, September 13, 2011
People continue to be disappointed in Final Cut Pro X.
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