The Branding and Marketing Toolkit—Creative Assets for Creating Loyal Customers

What do Nike, Apple, and Disney all have in common? Brands that are 100% on point—but branding isn’t just for corporate bigwigs. From freelancers and consultants to small businesses, your brand is the core essence of your company. Think of it as the heart and soul. If you want customers that are as passionate about your product as you are, your brand needs to be a strong and consistent voice. Of course, not everyone has a large branding team at their disposal to instantly whip up new creative. Most of us are lean and limber, creating … Read more about The Branding and Marketing Toolkit—Creative Assets for Creating Loyal Customers

How to Capture Authentic Lifestyle Footage

Our customers are diverse in every sense of the word: culture, ethnicity, gender, and lifestyle. The unifying thread between them is a shared creative community and a deep desire for more realistic portrayals of everyday people, places, and experiences in stock media. Over the past year, we’ve seen a significant increase in searches for diversity and connection to the human experience at a global scale. Snapshots of ordinary, authentic moments in our daily lives topped our library trends data. So how do you capture high-quality footage … Read more about How to Capture Authentic Lifestyle Footage

Making Stock Footage Simple—How To Use Project Folders on VideoBlocks

Are you a frequent collaborator on creative projects? Do you want to share multiple files with clients to review in one go without sending a long list of links? To stay organized and improve your workflow efficiency, project folders are the tried-and-true way of keeping your clips catalogued, whether by project, theme, or any other category you can create. Plus, they’re easily shareable. You can start a project folder one of two ways: either in the Project Folders section of your Member Dashboard, or right in your search results. … Read more about Making Stock Footage Simple—How To Use Project Folders on VideoBlocks

The Ultimate Comic Book Toolkit: Here’s All the Stock Media You Need for an Origin Story

Are you holding out for a hero or just heroic stock media? From the year-round blockbusters of Warner Bros. and Marvel to television’s The Walking Dead and Teenage Mutant Ninja Turtles, comic book adaptations are everywhere. But independent creatives don’t need studio backing to bring their origin stories to life—all they need is superlative stock video, graphics, and sound effects. We’ve teamed up with our sister sites GraphicStock and AudioBlocks to bring you all the stock media necessary to take your next comic book-inspired project from … Read more about The Ultimate Comic Book Toolkit: Here’s All the Stock Media You Need for an Origin Story

This House of Cards Title Sequence Is Made Entirely of Stock Footage

The battle for presidency is getting ruthless. The stakes are higher than ever, and everyone’s favorite political antihero will do and say anything—literally anything—to win. No, we’re not talking about the candidates running for president this year; we’re talking about Frank Underwood’s ongoing fight to retain the most powerful seat in Washington during the fourth season of House of Cards. Life imitates art in this Netflix megahit, but it’s not just the storyline that feels familiar. We noticed a number of parallels between the footage on … Read more about This House of Cards Title Sequence Is Made Entirely of Stock Footage

Recreating True Detective’s Opening Sequence—Using Stock Footage

HBO might never again recreate the magic that was True Detective’s first season—but it’s easy to recreate its magical title sequence using stock footage from our library. Watch how we did it by keying out backgrounds, adding overlays, and blending layers to give everyday stock footage the gritty, dreamlike feel that earned True Detective an Emmy for “Outstanding Main Title Design.” https://www.youtube.com/watch?v=0dNKs_JM4xA SEE THE CLIPS WE USED ►   … Read more about Recreating True Detective’s Opening Sequence—Using Stock Footage