Avoid the Cheesy Look: Tips for Directing Talent from Videographer Ruslan Mykhalets

We’ve all seen it—that cheesy, posed stock video. It’s that shot where the smile never meets the eyes, or where everything is just a little too perfect. It’s cliched and completely inauthentic. But the industry—and the world—is changing, and these days, more and more people are looking for videos that are diverse, relatable, and natural. As one of our top contributors of authentic lifestyle footage, we spoke to Ruslan Mykhalets of MStockAgency to get his top tips and tricks for ditching the cheesy look and producing high-quality, realistic … Read more about Avoid the Cheesy Look: Tips for Directing Talent from Videographer Ruslan Mykhalets

Tutorial: How to Create a Zoom Effect in After Effects

From psychological thrillers to heart-pounding action films, zooming has always been used to capture a far-away subject or fill a frame with a close up—but thanks to post production programs like After Effects, the zoom can now go beyond its normal, everyday usage to provide a unique twist to any video. Just think of the iconic dolly zoom in Vertigo or the crash zoom in Django Unchained during the introduction of Calvin Candie. Need a visual? This video shows you how zooming can be used in big name Hollywood … Read more about Tutorial: How to Create a Zoom Effect in After Effects

Make Your Own Action Movie with These 14 Explosive Alpha Channel Effects

An influx of action movie blockbusters are hitting the silver screen this summer and inspiring creators everywhere to get a little action packed into their summer productions, too. And who could blame them? Explosions, gunshots, and rollicking fist fights are thrilling—not to mention they get an audience’s adrenaline pumping. But not everyone has the big time budgets that Hollywood boasts! If you can’t hire top of the line After Effects artists, and if Dwayne “The Rock” Johnson has his scheduled booked until 2050—we’ve got a better … Read more about Make Your Own Action Movie with These 14 Explosive Alpha Channel Effects

Top 25 Most Awe-Inspiring Drone Footage Shots

There is a photographic revolution happening in the skies above us. Aerial footage that would have once cost thousands of dollars to capture can now be shot more affordably than ever. Similar to the camera or the lighting rig, drones have become invaluable tools for videographers and photographers alike, allowing for perspectives that required a helicopter or crane in the past. By opening the capabilities of flight to a whole new class of independent filmmakers, drones are perfect for shooting video of majestic landscapes and man-made … Read more about Top 25 Most Awe-Inspiring Drone Footage Shots

Top 10 Surrealist Videos: Stock Footage That Reimagines Creativity

“Sometimes I’d believe as many as six impossible things before breakfast.” —The Red Queen, Alice Through the Looking Glass The everyday can be so boring—why not be extraordinary? Great storytelling doesn’t always have to be realistic. Some of the most memorable films of our time are built on the idea that reality isn’t always what it seems: The Matrix, Inception, not to mention Harry Potter. The world is full of fantastic—and maybe slightly weird—possibilities. For filmmakers, dabbling outside of the ordinary can be … Read more about Top 10 Surrealist Videos: Stock Footage That Reimagines Creativity

Announcing Related Search Cards: A New Way to Find the Stock Footage You Need

When it comes to stock footage, finding the perfect shot can require some digging. With millions of clips to choose from, how do you find exactly what you’re looking for? To make the process easier, we’ve launched a new Related Search Cards feature.   What are Related Search Cards? Related Search Cards help you quickly discover alternative options when you don’t see what you need in your original search results. It especially comes in handy when you aren’t sure which search terms to use—allowing you to click through to search … Read more about Announcing Related Search Cards: A New Way to Find the Stock Footage You Need

How to Succeed in Stock Video 2.0: 5 New Tips for 2017

With more than three million clips to date, there’s a lot of amazing stock footage in our Contributor Marketplace to choose from—so what does it take to stand out from the crowd, get ahead, and make a sale? We polled top-selling contributors for their creative insight and business savvy into what it takes to make it big in the world of stock video. With their help, we’ve come up five important rules for stock filmmakers in 2017. Whether you’re just starting out in stock media or a seasoned pro, these tips can help you make the most of the … Read more about How to Succeed in Stock Video 2.0: 5 New Tips for 2017

The Branding and Marketing Toolkit—Creative Assets for Creating Loyal Customers

What do Nike, Apple, and Disney all have in common? Brands that are 100% on point—but branding isn’t just for corporate bigwigs. From freelancers and consultants to small businesses, your brand is the core essence of your company. Think of it as the heart and soul. If you want customers that are as passionate about your product as you are, your brand needs to be a strong and consistent voice. Of course, not everyone has a large branding team at their disposal to instantly whip up new creative. Most of us are lean and limber, creating … Read more about The Branding and Marketing Toolkit—Creative Assets for Creating Loyal Customers