Top 20 Video Clips for Advertising on Social Media

Social media has redefined video. One quick scroll through your Instagram feed and you’ll quickly realize how important video is to influencer marketing. Similarly, video advertising on Facebook is an essential way to capture the attention of new audiences and make sure your brand or product gets seen. Of course, not everyone has an in-house creative team with the budget to shoot original video for every ad. That’s why big-time advertisers and jack-of-all-trades creatives alike depend on HD stock footage for resources they need to complete … Read more about Top 20 Video Clips for Advertising on Social Media

Marketing on Social Media: 20 After Effects Promos for Your Instagram Ads

It’s the event of the century, all your buddies have bought their tickets, celebrities are rumored to be there, and the artist line up is surreal—but, you had no idea this event even existed. How did an event get so much hype so quickly? Instagram marketing—it’s one of the newest, trendiest, and most affordable ways to market an event or product to an entire world of digital consumers. Unlike the now infamous Fyre Festival, Instagram Ads do exist , and so do beautifully crafted AE Promo Templates that can help you market on … Read more about Marketing on Social Media: 20 After Effects Promos for Your Instagram Ads

The Top Shared After Effects Tutorials on Facebook—6 Things You Didn’t Know You Could Do in AE

Adobe After Effects is well-known for transitions and logo reveal animations, which many filmmakers download in customizable royalty-free AE templates. Recent trends on social media reveal that people are looking for even more ways to take their video editing to the next level, even beyond the capabilities of a downloaded template or customizable animation. That’s why we’ve gathered six of the most shared After Effects tutorials from Facebook to help you learn how to get the most out of this versatile program.   1. Create a Tilt Shift … Read more about The Top Shared After Effects Tutorials on Facebook—6 Things You Didn’t Know You Could Do in AE

4 Stock Filmmakers to Follow on Instagram

Instagram is fast becoming the favored social platform for photographers and videographers. Our globe-trotting Marketplace contributors are no exception, so here are a few profiles from our top-selling filmmakers (in no particular order). Whether you’re looking to satisfy wanderlust or see what’s trending in stock footage, these four videographers will add serious oomph to your IG feed.   Derrick Lytle @derricklytle Derrick captures time lapse footage across the American southwest. His portfolio brings a whole new meaning to the … Read more about 4 Stock Filmmakers to Follow on Instagram

Social 101: Five Ways to Jumpstart Your Social Media Campaign

You can’t tell a “like” from a “pin,” hashtags make you go cross-eyed, and Instagram sounds like a breakfast cereal. Social media isn’t your thing, but you’ve read the statistics: According to Business Insider, as of 2012, Americans as a whole spend an average of between 12-20 hours per month on social networks. In today’s world, all successful marketing campaigns have a significant social media component. What’s to be done? Don’t worry. Despite the jargon, the social media mountain is actually not all that hard to scale. Here are five … Read more about Social 101: Five Ways to Jumpstart Your Social Media Campaign