Why is Royalty Free Video So Important?

The world of copyright is a confusing one—especially in the stock media industry. Can I use this video clip commercially? If so, how many times? One wrong step and a copyright infringement could turn into a nasty lawsuit. That’s why it’s important to understand the ins and outs of copyright and licensing. Of course, we could write a whole book about the dos and don’ts and whys or why nots—in fact, we have—but let’s keep this sweet and simple by explaining what copyright is and what royalty free means.   What Is a … Read more about Why is Royalty Free Video So Important?

The Branding and Marketing Toolkit—Creative Assets for Creating Loyal Customers

What do Nike, Apple, and Disney all have in common? Brands that are 100% on point—but branding isn’t just for corporate bigwigs. From freelancers and consultants to small businesses, your brand is the core essence of your company. Think of it as the heart and soul. If you want customers that are as passionate about your product as you are, your brand needs to be a strong and consistent voice. Of course, not everyone has a large branding team at their disposal to instantly whip up new creative. Most of us are lean and limber, creating … Read more about The Branding and Marketing Toolkit—Creative Assets for Creating Loyal Customers

How to Capture Authentic Lifestyle Footage

Our customers are diverse in every sense of the word: culture, ethnicity, gender, and lifestyle. The unifying thread between them is a shared creative community and a deep desire for more realistic portrayals of everyday people, places, and experiences in stock media. Over the past year, we’ve seen a significant increase in searches for diversity and connection to the human experience at a global scale. Snapshots of ordinary, authentic moments in our daily lives topped our library trends data. So how do you capture high-quality footage … Read more about How to Capture Authentic Lifestyle Footage

4 Awesome Keyframing Tips for After Effects Templates

Fine-tuning your keyframing techniques in After Effects can help you take your template projects from good to awesome. Keyframes can infinitely speed up the editing process and reduce repetitive manual clicks, whether you're creating custom animations or tweaking transitions between segments in your AE template. But first—what is a keyframe? Keyframes mark the start and end points for clips or animations in your project timeline. Accurate keyframing is essential for creating smooth transitions between sequences. For further explanation, … Read more about 4 Awesome Keyframing Tips for After Effects Templates

Choosing the Right After Effects Template in Just 3 Easy Steps

Whether you’re a seasoned motion graphics designer or just starting out in video production, After Effects templates are enormously helpful in getting the job done quickly. Video professionals can utilize these time-saving projects to speed up their work rate, cutting hours--if not days--of tedious manual keyframing, effects creation, and project structuring. For those just starting out in motion graphics and video production, many of these templates are created with simplicity in mind, and can often be deconstructed to reveal secret … Read more about Choosing the Right After Effects Template in Just 3 Easy Steps