Why B-Roll is Awesome

Seasoned filmmakers and beginners alike use b-roll to take their film projects to the next level. Why? B-roll evens the playing field—and if you’ve never heard of b-roll before reading this article, you can still use it to achieve incredible results. We’ll take you through the basics of b-roll and show you how stock footage fits into the equation. (Spoiler: You’ll end up saving both time and cash).   What Is B-Roll? B-roll is the additional footage interspersed throughout a video to provide more information about the … Read more about Why B-Roll is Awesome

The Branding and Marketing Toolkit—Creative Assets for Creating Loyal Customers

What do Nike, Apple, and Disney all have in common? Brands that are 100% on point—but branding isn’t just for corporate bigwigs. From freelancers and consultants to small businesses, your brand is the core essence of your company. Think of it as the heart and soul. If you want customers that are as passionate about your product as you are, your brand needs to be a strong and consistent voice. Of course, not everyone has a large branding team at their disposal to instantly whip up new creative. Most of us are lean and limber, creating … Read more about The Branding and Marketing Toolkit—Creative Assets for Creating Loyal Customers

Top 30 After Effects Tutorials for Business Promos

If you want to add punch to your business promos, Adobe After Effects can help you achieve that extra polish in your projects with relatively little effort. While After Effects business promo templates can provide you with ready-made project files, including clearly-labeled elements and file structures that you can customize, sometimes the best option is creating an AE project from scratch. To get you started, we’ve pulled together the top 30 After Effects tutorials for business materials and marketing creative--use these tips and tricks to add … Read more about Top 30 After Effects Tutorials for Business Promos