Why B-Roll is Awesome

Seasoned filmmakers and beginners alike use b-roll to take their film projects to the next level. Why? B-roll evens the playing field—and if you’ve never heard of b-roll before reading this article, you can still use it to achieve incredible results. We’ll take you through the basics of b-roll and show you how stock footage fits into the equation. (Spoiler: You’ll end up saving both time and cash).   What Is B-Roll? B-roll is the additional footage interspersed throughout a video to provide more information about the … Read more about Why B-Roll is Awesome

Top 30 After Effects Tutorials for Business Promos

If you want to add punch to your business promos, Adobe After Effects can help you achieve that extra polish in your projects with relatively little effort. While After Effects business promo templates can provide you with ready-made project files, including clearly-labeled elements and file structures that you can customize, sometimes the best option is creating an AE project from scratch. To get you started, we’ve pulled together the top 30 After Effects tutorials for business materials and marketing creative--use these tips and tricks to add … Read more about Top 30 After Effects Tutorials for Business Promos

Top 47 After Effects Tutorials for Marketers

By Simon Brough   Video marketing offers an unparalleled opportunity to connect with clients and customers in a direct and evocative way. Strong, polished video editing is absolutely essential for the savvy communicator, which is why we’ve rounded up the top 49 most essential After Effects tutorials for marketers. Every day, hundreds, thousands, or even millions of people might have the opportunity to interface with your brand—and these are the lessons you’ll need to showcase your company at its best. If you’re not familiar … Read more about Top 47 After Effects Tutorials for Marketers

Marketing Smarter With Video: Surprising Uses for Stock Media

Marketing Smarter With Video: Surprising Uses for Stock Media VideoBlocks user Patrick Frank on using royalty-free downloads to add value and build viewership. If you’re following our blog, you’ve read how The Wall Street Journal uses VideoBlocks and how our slow-motion footage has appeared in epic summer blockbusters like 21 Jump Street. You’ve also read our tips for using stock video to get funded on Kickstarter. But what if you don’t have the established audiences of such venues and lack the budget to cast Jonah Hill, Dave … Read more about Marketing Smarter With Video: Surprising Uses for Stock Media

5 Reasons Businesses Should be Using Video Content

What with so many businesses now utilizing social media marketing to heighten the awareness of their brand, video format can often be forgotten. Nevertheless, video proffers a superior opportunity for your brand to display its’ range of products and/ or services, both to an existing and a potential customer base. Our world is now impatient and hectic, and as such, many people actually prefer to view a video rather than trying to digest a large chunk of written content. And because it’s a day and age where many more consumers are investing … Read more about 5 Reasons Businesses Should be Using Video Content

5 Tips for Making Your YouTube Content Go Viral

Video has quickly become one of the most popular ways to consume content on the internet. Studies estimate that internet users now spend one third of their time online watching videos. And it’s not just funny cat videos either. Half of internet users watch at least one business video a week. (1) While there dozens of video sharing websites the king is undeniably YouTube. Every single month over six billion hours of video are watched on the site. Consequently this is where most businesses will benefit from concentrating their attention. Here … Read more about 5 Tips for Making Your YouTube Content Go Viral

How Bonobos Made Video Their Own: A Video Blocks Exclusive

After shining some light on Bonobos (and their viral April Fools video) as an example of best-in-class branding and content marketing in the pages of Fast Company last month, I wanted to learn more about how exactly they achieved such standings. The answer, according to Bonobos vice president of marketing Craig Elbert, has had much to do with the role—and, subsequently, the expanded accessibility—of video. Marketing 101: Driving Social Awareness and Brand Discovery “The number of options for deploying video have exploded in the past … Read more about How Bonobos Made Video Their Own: A Video Blocks Exclusive