Why It’s Important to Have Diverse Women in Stock Video

It’s no secret that Hollywood has a “type.” Since the earliest days of the silver screen, the typical leading lady has been a carefully crafted being—the product of professional grooming, exceptional discipline, genetic favor, specific racial heritage, and a rigorous process of elimination—think Grace Kelly and Marilyn Monroe. In recent years, Photoshop and CGI have been added to the mix to ensure that not a blemish or stray hair mars our heroine’s impossible beauty. But this level of "perfection" is boring. Perfect isn’t real, and … Read more about Why It’s Important to Have Diverse Women in Stock Video

How to Capture Authentic Lifestyle Footage

Our customers are diverse in every sense of the word: culture, ethnicity, gender, and lifestyle. The unifying thread between them is a shared creative community and a deep desire for more realistic portrayals of everyday people, places, and experiences in stock media. Over the past year, we’ve seen a significant increase in searches for diversity and connection to the human experience at a global scale. Snapshots of ordinary, authentic moments in our daily lives topped our library trends data. So how do you capture high-quality footage … Read more about How to Capture Authentic Lifestyle Footage