Branding 101 for Creators: How to Establish Your Distinct Creative Identity

The door is wide open for creators, but the competition can be fierce. Developing a distinctive identity is key to turning your creative pursuits into a career. The art may come naturally, but marketing your stock footage may not. Your brand is the essence of your company. If you want customers as passionate about your product as you are, you need a strong and consistent voice. We spoke with Johannes Oppewal, a VideoBlocks contributor and founder of TravelTelly (now TellyVision), about how he developed a compelling identity for his growing … Read more about Branding 101 for Creators: How to Establish Your Distinct Creative Identity