Multichannel marketing is essential for reaching your full potential audience. People like to consume content in different ways. Some of us like to watch videos, others like to read blogs and some want to listen to podcasts. By distributing our content through multiple different channels we can reach our customers in the content using their preferred medium.
But creating new fresh content takes time. One way to overcome this problem is to re-purpose your existing content into a different format. Learn how you can use this powerful method to make the most of your content ideas.
#1 Transform Blog Posts Into Slideshows
Slideshow sharing sites such as Scribd, Issuu and Slideshare receive a huge amount of visitors each month. Slideshare alone is one of the one of the 50 websites on the Internet. The site receives over 60 million monthly visitors and 3 billion slide views. Tapping into this audience is easy when you convert your blog posts into Powerpoint style slideshows. Each paragraph of your blog post is the equivalent of one slide. Next take the main point from each sentence of that paragraph and turn it into a bullet point. You should aim to have three to five bullet points per slide. Finally add royalty free images from Graphic Stock to make a slideshow more interesting and appealing.
#2 Use Blog Posts And Slideshows For Infographics
Data rich slideshow or blog posts are the perfect source material for an infographic. Infographics provide a visual representation of data and visual content. These infographics explain complex data and easy to understand way. Draw out the main figures and statistics from your slideshow(s) to use in your slideshow. You can support these figures with graphics and illustrations.
#3 Turn Slideshows Into Videos
Video marketing is one of the most effective forms of promoting your business. Each month YouTube gets more than 1 billion unique visitors. A slideshow you can easily converted into a video. All this involves is recording a voice over the top of slideshow as you talk explain the main points. If you are using Microsoft PowerPoint there is an inbuilt function that will allow you to convert the slideshow into a video and record your voice. If you are using a free alternative like Open Office to create your slideshow then use Audacity to record the audio track for your voice. Add short royalty free video clips from Video Blocks to make your video look even more professional.
#4 Create eBooks From A Series Of Blog Posts
If you have a series of blog posts on a similar topic, then you can compile these together and create an e-book. Add a table of contents, illustrations and an index, and you will have a valuable resource that you can offer to your readers. This e-book can be used as a free giveaway to get people to sign up for your email newsletter or can even be sold as information product.
#5 Make Your Video Into A Podcast
If you have created a video then turning it into a podcast is really easy. The audio track is the perfect source material for your video. Add an introduction and an outro, edit where appropriate and you have a podcast that you can use to reach a completely new audience. Some of the top podcast directories to share your content include:
The Next Step
Re-purposing content is most effective when you put a system in place. Develop a step-by-step procedure for taking new content and transforming it into as many different types of content as possible. Finally, find multiple distribution channels for that content so that you reach your customers where ever they may be.
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