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In case you haven’t heard, election day is tomorrow. I’m sure you know that, though, because over the past weeks [...]

Tags: political ads, video editing
Posted in Current Events, Just For Fun, Video Editing Tutorials | No Comments »

Eye-line matching is a key video editing technique that makes video editing sleek, professional and effortless. If you’re new to [...]

Tags: 180 degree rule, 180 rule, eye line matching, eyeline matching, Line of Action Rule, video editing
Posted in Video Basics, Video Editing Tutorials | 1 Comment »

Creating a high quality demo reel is now a mandatory part of the video editing industry. As an individual, it [...]

Tags: demo reel, production music, video editing
Posted in Video Basics | 1 Comment »

Back to school time is here! We’ve decided to run a short series on some of the colleges and universities [...]

Tags: CalArts, cinema, Columbia College, film, film school, NYU, UNC, USC, video editing
Posted in Current Events, Just For Fun | No Comments »

For all you Final Cut Pro users here is our list of the top 10 video editing shortcut keys you need to know. And for you Adobe Premiere users, we have an extra bonus for you at the bottom.

Tags: Adobe, Adobe Premiere, Apple, Final Cut, Final Cut Pro, keyboard shortcuts, shortcut keys, video editing
Posted in Adobe, Apple, Final Cut Pro 7, Final Cut Pro X, Premiere Pro, Video Basics | 1 Comment »

We know Ben and Jerry’s are always coming up with new creative flavors, so we thought we’d send them a few suggestions. Here are the top 5 video inspired ice cream flavors that we could come up with.

Tags: ice cream, video editing, VideoBlocks
Posted in Just For Fun | No Comments »

I was greatly saddened to hear about the death of 83-year-old children’s author, Maurice Sendak, this morning. I’ve always held a special place in my heart for the creativity that comes to life in children’s literature, and Sendak’s Where the Wild Things Are certainly finds itself in the elite of that genre. As a child I loved the story for its spontaneous stream of consciousness and its relatability. As an adult, I appreciate the subtle life lessons it teaches and admirable whimsy that Sendak was able to conceive even though he wrote it in his adult years. So as I sit here listening to the soundtrack from the Spike Jonze theatrical interpretation of Sendak’s greatest work, I’ve decided to reflect on the lessons that little Max can teach us video editors.

Tags: maurice sendak, video editing, where the wild things are
Posted in Current Events, Just For Fun | 1 Comment »

If you have an iPhone or a 4G iPod Touch, you’re walking around with a high quality camera in your pocket at all times. Start taking advantage of it! Use that little camera to capture spontaneous moments and candid memories! It is really easy to process iPhone video footage in iMovie if you know the quick workflow. Here’s a breakdown of how to do it in both iMove pre-’11 and iMovie ‘11.

Tags: iMovie, iPhone, video editing
Posted in Apple, iMovie, Video Editing Tutorials | 18 Comments »

The “Pleasantville Effect” is a video color correction effect made popular by the late 1990s movie, Pleasantville, starring Tobey Maguire. Though that is in no way, shape or form the only movie to use the isolation of color, it certainly has inspired the use of the tool in many movies (and home movies) since. Basically, the idea is to isolate one color at a time and have everything else in black and white. It gives the picture real “pop” and, when used correctly, can be a great story telling device. Here’s how to create the Pleasantville effect in Final Cut Pro 7.

Tags: color correction, Final Cut Pro, pleasantville, video editing
Posted in Apple, Final Cut Pro 7, Video Editing Tutorials | No Comments »

I’m going to make a confession here. I am addicted to The Food Network. Like, major addiction. When I’m able to pry myself away from the television and head to work, I often try to replicate some of the graphics and visual effects that they use to make their food look oh-so-sexy. That’s how I came across this quick Final Cut Pro trick for making a cut out effect with text. For you foodies out there, you’ll recognize this effect as the open from Food Network’s The Best Thing I Ever Ate. (For those of you who don’t spend hours on end watching food porn, click here to see what I’m talking about). There are tons of uses for this simple trick, so take a look at the steps below and add it to your repertoire.

Tags: Final Cut, Final Cut Pro, video editing, video in text
Posted in Apple, Final Cut Pro 7, Video Editing Tutorials | 2 Comments »