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Stock Wars: Now Witness the Best Stock Footage in the Galaxy

In celebration of #StarWars and #MayThe4th, we partnered with the duo behind SoKrispyMedia to find out what happens when stock footage strikes back. Begun, the Stock Wars have . . . Spoiler alert: the following video contains charitable Stormtroopers, Tie Fighters, and massive CGI destruction. If you’re looking to bring balance to your footage, joining

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Great Film Schools NOT in New York or California

For most of the last century, there were two great hubs of the entertainment industry: New York City and Los Angeles. As such, popular belief suggested that the only way to get a proper education in film and video was to migrate to either of these titanic towns. Even today, this myth is perpetuated as

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4K Displays Are Everywhere—And Finally Have Some Content

Sometimes consumer electronics are destined for the grave from the very beginning—such as the time Atari literally buried thousands of E.T. the Extraterrestrial cartridges after abysmal reviews from the get go. Other times, they gather some initial excitement but ultimately fail to go mainstream, an epilogue that haunts the basements beneath early adopters of Betamax,

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How “Talkies” Standardized the Modern Frame Rate

The year is 1928, Warner has just released “The Jazz Singer,” the first feature film with spoken dialogue, and audiences are completely and utterly stunned. It’s the start of a new era in which audio is taken just as seriously as visuals. Before the advent of spoken dialogue in film, going to the cinema was

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The Future of Digital Lighting: A Portrait of Modern Diffusion

There’s something comforting in the knowledge that amid so many revolutions in technology, the actual physics of lighting will never change. Memory cards, editing software, and LCD refresh rates will all get faster, and yet the speed—and nature—of light will remain constant. This is why the least realistic element from The Hunger Games franchise isn’t

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Introducing the VideoBlocks Marketplace

Last year, we reached out to many of our customers to ask what the stock industry was missing. Your answers were clear, consistent, and powerful. You asked for a single solution to all your footage needs—one place to save both time and money. So that’s exactly what we built. In addition to a bigger, better, fresher Unlimited

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Funny Sells: The Strategy Behind April Fools’ Videos

Humor is one powerful marketing tool, whether your aim is to market commercial products or market yourself as a filmmaker. If you’re not convinced, just jump over to GEICO Insurance’s YouTube channel. While many people will do anything in their power (e.g., TiVo, Netflix, escaping to the kitchen) to avoid having to sit through any

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