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The Future of Digital Lighting: A Portrait of Modern Diffusion

There’s something comforting in the knowledge that amid so many revolutions in technology, the actual physics of lighting will never change. Memory cards, editing software, and LCD refresh rates will all get faster, and yet the speed—and nature—of light will remain constant. This is why the least realistic element from The Hunger Games franchise isn’t

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Introducing the VideoBlocks Marketplace

Last year, we reached out to many of our customers to ask what the stock industry was missing. Your answers were clear, consistent, and powerful. You asked for a single solution to all your footage needs—one place to save both time and money. So that’s exactly what we built. In addition to a bigger, better, fresher Unlimited

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Funny Sells: The Strategy Behind April Fools’ Videos

Humor is one powerful marketing tool, whether your aim is to market commercial products or market yourself as a filmmaker. If you’re not convinced, just jump over to GEICO Insurance’s YouTube channel. While many people will do anything in their power (e.g., TiVo, Netflix, escaping to the kitchen) to avoid having to sit through any

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The Future of Resolution: 8K Reasons 4K Is Here to Stay

When they write the history of resolution, they will say the reign of 4K began in 2010, but that 2015 was the year the fog cleared and the majority of people stopped fighting. They will also say it was Google who fired the first real shots against standard high definition, citing its early support of

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VideoBlocks Library is now Bigger, Better and Fresher

  We’re constantly adding new footage, motion backgrounds and After Effects templates to our Unlimited Subscription Library. All this new content is available for subscribers to download and use at no additional cost. We’re adding value to your subscriptions all the time, so take advantage and check out all the new clips. Here are some

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Sound FX Challenge: Bacon vs. Rain

People love bacon—but, apparently, not enough to distinguish the sound of it from rain. Bacon sound effects probably aren’t what come to mind when you think of white noise, but that’s all liable to change after you watch our comparison of bacon and rain sound effects. If you’ve ever stopped to consider the sounds produced

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